The New School: "Be a Force of New" print and motion campaign
New York City’s legendary progressive university, The New School, turned to Josh for their multi-platform campaign. Josh shot both still photography and live action for this “Force of New” campaign.
Taking traditional collegiate terminology and juxtaposing this text with unlikely and heartfelt imagery, director Josh Rothstein and The New School team collaborated to produce a provocative campaign in direct alignment with The New School’s ethos of shattering the conventions of traditional education and using creativity and intellect to change the world.
