In honor of America Recycles Day, Dell turned to Josh to director and photograph their Tech Take Back event. It was a soup to nuts project – socially responsible, with dreamy celeb talent to boot!
Dell and its Social Good Advocate, Adrian Grenier, joined with Uber and Goodwill to help people in New York City properly recycle used technology and keep it from joining the millions of pounds of e-waste that is created each year.
Uber users were able to schedule a free tech donation pickup in Manhattan, Brooklyn and Queens, where an Uber driver would stop by, collect the unused tech and take it to a Goodwill donation center. Adrian Grenier rode along with one driver to meet the people making donations.
The campaign not only highlighted the environmental benefits, but also the positive impact this had on jobs and donations for Goodwill. Known for his collaborative approach, Josh was the perfect fit to bring this story to the masses. Along with playing a key role in the development of the concept, Josh shot the live action and accompanying stills, and also oversaw post production.