Multi-platform artist Josh Rothstein is equally at home directing motion pictures or still photographs.  From the start, Josh has toggled between both mediums, using them in combination even, to reveal the subjects he strives to portray.  As the need for multi-platform campaigns has grown, Josh’s ability to integrate skill sets has kept him in high demand.


Over his seventeen year career Josh has sought out creative opportunities that, whether commercial or documentary, are all rooted in his passion for storytelling. Working collaboratively, Josh forms strong bonds with his subject and team so the results are heartfelt, energized and authentic.


Commercial clients include brands such as Puma, Samsung, HP,  Disney, Square Space, Dell, Jack Daniels, Kenneth Cole and Mastercard.  His portrait photography features some of the music industry’s top artists including Jack White, Sean Combs, John Legend, Ceelo Green, and Steven Tyler.


Josh’s most recent film, “Dukale’s Dream”, which won Best Documentary Feature Premiere at the Heartland Film Festival, is the inspirational story behind Hugh Jackman's coffee company, Laughing Man Worldwide, and Hugh’s partnership and friendship with an Ethiopia farmer. “Dukale’s Dream”, which took 6 years to complete, premiered on iTunes homepage, had a theatrical release and is now being distributed internationally by Paramount Pictures.

His other projects with Jackman include a promo for 20th Century Fox's “The Wolverine” which aired on HBO's First Look series as well as a featurette, “The Host” covering Jackman’s preparation to host the 81st Academy Awards. They also collaborated on a PSA campaign to garner attention for Haitian earthquake relief.


Josh has directed two additional feature length documentaries. “The Excellent Theopolis” highlighted legendary street musician, Theopolis Coburn.  ”3 Points,” is about the plight of Darfur refugees told through the revelatory experience of NBA all-star Tracy McGrady during his visit to that region.


Josh also worked under writer/director, Baz Luhrmann on Warner Brother’s, "The Great Gatsby". Over 2 years, he captured stills and video, covering production design and principal photography in Australia and New York.  The end result, highlighted by Tobey Maguire’s role as Nick Caraway, served as a promotional asset for the film’s release and as a DVD extra.


He is the co-founder of the Director’s Collective NYC, and is well-practiced working in a narrative capacity with actors on scene and script analysis.


Josh continues his quest to work on creatively meaningful and socially committed projects while developing a feature narrative suspense film and a documentary TV series based on social entrepreneurship in American cities.












Josh works with a trusted team of skilled writers, editors, and producers. Josh feels strongly that collaborating with a hardworking and talented team has been a key element to the success of his past projects.


Senior Producer


Jesse loves to produce. He's worked on projects with budgets of every size and always over achieves while remaining on schedule and budget. Whether he's producing a feature film, commercial, music video, branded content or documentary, he takes great pride in executing the director and client's vision. He is a strong believer in collaboration, great storytelling, and fiscal responsibility—that's what it means to be a great producer.

Some of his producing highlights include winning an award at the Sundance Film Festival, producing a music video that has over 15 million views on YouTube, wearing a tuxedo to his film screening at the Cannes Film Festival, producing a movie with Martin Scorsese, being nominated for several Independent Spirit Awards including the John Cassavetes Award and Producer to Watch Award, and producing innovative, multi-platform content for top brands.

Yet, throughout his career, the greatest satisfaction of all has been working alongside so many talented people in all facets of the industry who continue to teach him something new on each project.


Documentary Film and TV Producer


Morgan Robinson has been working as a documentary filmmaker for the last 14 years.  He co-produced the feature length documentary, Burning in the Sun, about an African solar energy entrepreneur.  Burning in the Sun aired on PBS’ AfroPop Series and played at over 40 festivals internationally, winning the Cinema for Peace International Green Film Award for 2012.  For six years Morgan created documentaries at Punched in the Head Productions in Brooklyn.  There he produced three episodes of MTV True Life, a series that focuses on real stories about young people.  Morgan produced True Life: “I’m Saving Detroit,” “I’m Addicted to Marijuana” and “I”m Being Sent Away by my Parents.”  He field produced an eight episode docu-series for the Cooking Channel called “The Freshman Class Season Two.”  Morgan is currently doing freelance corporate and non profit videos while building an environmental media company that will focus on telling stories about people adapting to climate change.


Film Editor, Post Supervisor


Editing is a natural fit for Rafi. Not only does his attention to detail, technical savvy, and previous experience as a writer and visual artist weave itself seamlessly into the editing room, but his former career in social services is the secret weapon that guides the way he balances lofty artistic goals with the needs of the client, director, and producer. He is particularly drawn to this team dynamic in filmmaking, and relishes being a positive creative force, not only on the post-production side of a project, but in the planning and shooting stages as well.

Recent career highlights include watching Usain Bolt win the Gold in the 100m and then seeing a Bolt video he cut for Puma get over 100,000 hits in one hour...hearing Hugh Jackman riff off of a line he had written for his voice-over and turn into something better than he could have imagined...cutting his first feature length documentary.




For over a decade and a half Patrick Russell has been working in feature film, TV, and commercial production and development. His experience stretches from the development department at Columbia Pictures, through children’s TV production companies Lynch Entertainment & Highland Productions, to MTV, the IFP, History Channel, and the Tribeca Film Festival. The bulk of his career however was spent with ContentFilm and SonyBMG Film where he ultimately became the Director of Production and Development at Sony BMG Film.. Films he was involved with include cult classics The Hebrew Hammer and Party Monster, documentaries East of Havana, Ghosts of Cite Soliel, and Joe Strummer: The Future Is Unwritten, and critically acclaimed features The King, The Cooler, and Cadillac Records among others.

Patrick’s true passion however is writing, which has been doing continually in various formats throughout his career. In addition to the dozens of feature length screenplays, short scripts, treatments, and short stories he has completed, he has also written numerous music and event reviews, musician interviews and bios, and a column on New York City nightlife.

With Bend Creative, Patrick works on the development of a number of projects, helps out in production when necessary, and of course continues to write in a variety of capacities.